Tag Archives: marketing

In Defense of Public Libraries

In response to a remarkably inept attack on public libraries from a Fox news reporter, the Chicago Library Commissioner had this response.  If you feel stressed as your job gets harder and your salary buys less and you need a … Continue reading

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Library Commercials

I’ve always admired the New Jersey State Library’s marketing expertise, since along with Wyoming Libraries, they produce such effective advertising.  Well, NJSL’s done it again – they’ve made several great commercials that really show the value of the library, especially in these hard times.  … Continue reading

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Reinventing Circulation Jobs

Carey  Hartmann (Assistant County Librarian), Lucie Osborn (County Librarian), both from Laramie County Library System in Cheyenne, WY and Carol  Edwards, Children’s Services Manager, Denver Public Library and I presented on this. It’s all about how to continue providing incredible customer service when … Continue reading

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Bookstore-ish Libraries

I know I seem to be writing a lot about marketing your library lately, but there have been so many good ideas that will help make the library more enticing and make it easier for our patrons to use.  I just … Continue reading

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Product Placement and Libraries

OK, I know you’re overwhelmed by the influx of patrons over the last few years, but is that really translating into more support for struggling libraries?  Sometimes I think people just take them for granted.  Some libraries have come up … Continue reading

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Cool Marketing Ideas

Book bags and bookmarks come in handy, but I just love it when libraries use marketing tools with more widespread appeal.  Forgive me if this is old news to you, but I just heard about the license plates the New … Continue reading

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Thinking like a Patron

Thinking like a patron can be really hard to do.  The longer we work in libraries the more entrenched we get in the lingo and practices of our business.  But that doesn’t make it any easier for our users. I recently … Continue reading

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