Tag Archives: library marketing

Engaging Patrons Online

Posted on November 17, 2010 by

The recent Library Journal article on the Anythink Libraries (also see my post on their PLA session in March) prompted me to visit their website to see how that had been revolutionized.  I liked the “word board” which gives an … Continue reading →

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No Scottish Accents Here

Posted on September 22, 2010 by

While visiting Mammoth Caves National Park recently – – we stayed in Glasgow, Kentucky so I just had to check out the Mary Wood Weldon Memorial Library, just a short walk from our hotel. The southern outward appearance of the building contrasts … Continue reading →

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Update – Sorry – Reference Renaissance Conference Presentations are no longer available.

Posted on September 8, 2010 by

Update – it appears all the materials from both BCR sponsored Reference Renaissance Conferences have been removed from the web and are no longer available 😦 – – – – – – – – – – – – – – … Continue reading →

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Great Marketing Idea

Posted on August 5, 2010 by

Because anyone in Colorado can still use the Colorado Library Card and go to the public library of their choosing, I still go to the Highlands Ranch branch of Douglas County Libraries.  It’s a lovely library, with xeriscaped grounds conveniently located … Continue reading →

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Add Spice to Libraries!

Posted on July 23, 2010 by

Like many, I adore the Old Spice ad campaign, so was thrilled to find out that he’s done one for libraries. OK, it could have advertised more of our services, but even so, it’s so cool!!!  I had looked at … Continue reading →

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Library Commercials

Posted on April 27, 2010 by

I’ve always admired the New Jersey State Library’s marketing expertise, since along with Wyoming Libraries, they produce such effective advertising.  Well, NJSL’s done it again – they’ve made several great commercials that really show the value of the library, especially in these hard times.  … Continue reading →

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Wichita Presentations

Posted on April 10, 2010 by

Just in Wichita presenting at the Kansas Library Association Conference and was amazed-it’s such a gorgeous city .  I stayed right on the river so my morning walk alongside it was wonderful-sculptures and beautiful foliage everywhere. My presentations on going green at your library, Ever … Continue reading →

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Green Acres and Milk and Cookies

Posted on March 26, 2010 by

I’ve already blogged about the topic of Market Segmentation, but as Gina Millsap, director of Topeka and Shawnee County Public Library says, it’s so sexy that I can’t resist writing a bit more.  Plus, knowing your residents’ needs is just too … Continue reading →

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Fluffenrovin and So Much More! – Rangeview’s Revolution

Posted on March 25, 2010 by

I managed to escape the two feet of snow in Littleton, CO to make it to PLA yesterday and was treated to a rare (I’m told) sunny day and even a peek at Mt. Hood (click on the pic to see it … Continue reading →

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Bookstore-ish Libraries

Posted on February 18, 2010 by

I know I seem to be writing a lot about marketing your library lately, but there have been so many good ideas that will help make the library more enticing and make it easier for our patrons to use.  I just … Continue reading →

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