I’ve always admired the New Jersey State Library’s marketing expertise, since along with Wyoming Libraries, they produce such effective advertising. Well, NJSL’s done it again – they’ve made several great commercials that really show the value of the library, especially in these hard times. Check it out and hear from real patrons what the library has done for them.
Have you done some marketing you’re really proud of? Let me know – I’d love to share it with readers here.