Tag Archives: library marketing
Engaging Patrons Online
The recent Library Journal article on the Anythink Libraries (also see my post on their PLA session in March) prompted me to visit their website to see how that had been revolutionized. I liked the “word board” which gives an … Continue reading
No Scottish Accents Here
While visiting Mammoth Caves National Park recently – - we stayed in Glasgow, Kentucky so I just had to check out the Mary Wood Weldon Memorial Library, just a short walk from our hotel. The southern outward appearance of the building contrasts … Continue reading
Update – Sorry – Reference Renaissance Conference Presentations are no longer available.
Update – it appears all the materials from both BCR sponsored Reference Renaissance Conferences have been removed from the web and are no longer available – – – – – – – – – – – – – – – … Continue reading
Great Marketing Idea
Because anyone in Colorado can still use the Colorado Library Card and go to the public library of their choosing, I still go to the Highlands Ranch branch of Douglas County Libraries. It’s a lovely library, with xeriscaped grounds conveniently located … Continue reading
Add Spice to Libraries!
Like many, I adore the Old Spice ad campaign, so was thrilled to find out that he’s done one for libraries. OK, it could have advertised more of our services, but even so, it’s so cool!!! I had looked at … Continue reading
Library Commercials
I’ve always admired the New Jersey State Library’s marketing expertise, since along with Wyoming Libraries, they produce such effective advertising. Well, NJSL’s done it again – they’ve made several great commercials that really show the value of the library, especially in these hard times. … Continue reading
Wichita Presentations
Just in Wichita presenting at the Kansas Library Association Conference and was amazed-it’s such a gorgeous city . I stayed right on the river so my morning walk alongside it was wonderful-sculptures and beautiful foliage everywhere. My presentations on going green at your library, Ever … Continue reading
Green Acres and Milk and Cookies
I’ve already blogged about the topic of Market Segmentation, but as Gina Millsap, director of Topeka and Shawnee County Public Library says, it’s so sexy that I can’t resist writing a bit more. Plus, knowing your residents’ needs is just too … Continue reading
Fluffenrovin and So Much More! – Rangeview’s Revolution
I managed to escape the two feet of snow in Littleton, CO to make it to PLA yesterday and was treated to a rare (I’m told) sunny day and even a peek at Mt. Hood (click on the pic to see it … Continue reading
Bookstore-ish Libraries
I know I seem to be writing a lot about marketing your library lately, but there have been so many good ideas that will help make the library more enticing and make it easier for our patrons to use. I just … Continue reading
